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Digital Marketing News

Many small businesses struggle with how to start using social media to promote themselves. Although you may see competitors and similar businesses to yours gaining likes and generally doing well on Facebook, Twitter, Instagram or other platforms it’s not always easy to work out what you should be doing for your business. Here are a few steps that should lead you down the right path for your venture into the wonderful world of social media marketing…

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Many marketing beginners make mistakes with Adwords, but perhaps not on this scale…

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Fabric recently went along to “The power of Audio and it’s place in the Digital World”, a lunch event ran by MPA, an organisation promoting collaboration within the creative and media industry in Manchester. Here's what we discovered...

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ICANN, the Internet Corporation for Assigned Names and Numbers, have recently announced that over 1000 global Top Level Domains (gTLDs) are now available. These new gTLDs, introduced in the last 3 years, include .coffee, .xyz, .website and even company specific examples such as .sky, for the leading European entertainment company.

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Crowdfunding has been on the rise for a number of years now, with many of us being familiar with Kickstarter and other, similar crowdfunding websites. On these sites a product is funded by “backers”, who are essentially investing in a business idea or product and receiving rewards in return for doing so.

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Popular UK newspaper The Independent will go online-only this year. What does this mean for the UK news industry, both on and offline?

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It's official, Christmas is here! John Lewis have launched their 2015 Christmas campaign, Man on The Moon, and reactions have already been flooding on Twitter. The TV ad was launched just before 8am on Friday 6th November and is also set to air during prime time shows Gogglebox and The X Factor this weekend to an audience of millions. It all start...

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It's hard to deny the rise of Black Friday in the UK. The quintessentially American shopping event came to our shores for the first time in 2003 and has grown ever since, with a number of high profile brands now joining in both online and in physical stores. Experian estimate that 2015 will be the first ever time that online sales in the UK surpass...

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In a world dominated by internet-first retailers such as Asos and ao.com, it's odd to think that some giant high-street names don't really exist in a money making way online. Not On The High Street could do with expanding to create Not On The Internet. For example, Poundland have only just released an e-commerce offering, and even that is on a tria...

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In an interesting twist on the mobile is king rhetoric of the last 12 months, a new study has found that average mobile spend across smartphone devices has fallen. The study, carried out by Monetate, found that the average order value on smartphone fell a huge 15% so far in 2015 compared to the year before, falling from £71.29 to £60.53. The averag...

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