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In an interesting twist on the mobile is king rhetoric of the last 12 months, a new study has found that average mobile spend across smartphone devices has fallen. The study, carried out by Monetate, found that the average order value on smartphone fell a huge 15% so far in 2015 compared to the year before, falling from £71.29 to £60.53. The averag...

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Off-page SEO is the process by which signals can be built that help rank a website within search results. Off-page SEO techniques vary drastically, with some webmasters opting for rather dubious and shady 'black-hat techniques'. However, Google has gone to great lengths to create algorithms that can detect these 'false signals' and demote websites...

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Over 700 people a month are asking Google 'What is SEO writing?' The top result for the search tells us that: “SEO writing is a form of writing that helps websites become more visible to major search engines like Google and Bing. A highly visible website with good content appears on the first few pages of results when someone searches for that topi...

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Google's Panda algorithm update is not far away. In fact, it was promised to hit search engines within three to four weeks, though that promise was made over a month ago. Google's John Mueller said yesterday however that the update can still be expected very soon – possibly some time next week after the 4th July holiday in America. Why Panda's mat...

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Google offers website owners a truckload of advice when it comes to managing an internet property, and a lot of it is invaluable stuff. Knowing how to create sitemaps, declare preferred domains, use structured data etc is information that all webmasters should read up on, be aware of and look to implement. But when it comes to actually marketing a...

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There are many ways to get traffic to your website, but usually it takes a combination of different marketing strategies to really create a successful site. From content to social, email to image optimisation, here's a look at 19 ways to get traffic to your website. Create content The primary reason we surf the web is to consume content, so it sta...

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Most people who work in the world of digital marketing will understand the importance of content marketing, but just how important is content? Content is a fantastic digital marketing tool that makes adheres to many factors that help websites become successful. From an SEO perspective, content is loved by Google, can generate organic traffic and ba...

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Anyone with itchy creative digital fingers will have created a website in the past, but the question they often ask themselves is, “I have a website, now what?” If a website has been built purely as proof of concept or to unleash some creative juices, then not much. If a website has been created to serve another purpose, such as selling a product,...

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The chief executive of Google, Larry Page, has said that the best way to tackle ad blocking software online is for marketers to simply create better ads. Speaking at Google's latest shareholders meeting, Page suggested that ads need to load faster, be less intrusive on a page and offer real value. He said: “We've been dealing with ad blocking for a...

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It can be difficult to sum up everything you need to know about SEO in one succinct way, especially information on what it is Google looks at when crawling a website, or ranking factors. The answer? A periodic table of SEO! Marketing new site Search Engine Land created the infographic showcasing all the factors that are important to ranking well...

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