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It can be difficult to sum up everything you need to know about SEO in one succinct way, especially information on what it is Google looks at when crawling a website, or ranking factors. The answer? A periodic table of SEO! Marketing new site Search Engine Land created the infographic showcasing all the factors that are important to ranking well...

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Using social media to boost SEO is an interesting tactic that doesn't particularly work in the same way that traditional SEO does, but still has huge benefits. Social media and SEO never used to go hand in hand. Only five years ago they were completely separate entities – you build backlinks for SEO and post to social for traffic. But that's all st...

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Wondering how to get more Instagram followers for your business? It's certainly a skill worth knowing and a marketing avenue worth investigating for your business. Instagram, the popular image sharing social network, has grown exponentially over the last half-decade and now has more active users than the social giant that is Twitter. In total, 300...

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A few days ago we reported that Google had secretly been rolling out a Phantom algorithm that at the time the search engine giant kept under raps, yet thousands of webmasters noted as rankings and traffic fluctuated. And we finally have some confirmation that the Phantom (as the secretive update was named at the time) was indeed a Google update. Th...

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According to reports by NBC, Google has secretly unleashed a new phantom algorithm that has effected some of the largest websites online. By analysing web traffic data (as well as reports from the websites themselves), it looks as though this new algorithm is targeting 'how to ' content. Why? Well, type 'how to fry an egg' into Google. You will see...

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What are Facebook Instant Articles? Well, Instant Articles is a new project rolled out by the social network giant today that allows publishers to publish directly within Facebook, instead of linking back to their site. This may sound an odd strategy, especially as the likes of Buzzfeed rely so heavily on social to drive traffic to their sites and...

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Knowing how to use social media as a business is a lot different to using a personal account, or even an account of a B2C business such as an e-commerce website. Many B2B businesses can struggle to utilise social networks to amplify their brand message, and from the outside looking in it can seem a rather daunting task. Why? Well first up, who has...

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Your websites backlink portfolio is a very important aspect of SEO that Google will take into account when ranking websites in the SERPs. Typically, a website with a lot of good backlinks will rank higher than a website with very few backlinks. For large websites such as Amazon or Apple, this isn't a problem. Thousands of websites link to them ever...

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Marketing a new business online is probably the toughest part of starting an online business. Anyone with a little vision can have a great business idea whilst driving to work or standing in the shower. There are plenty of places to get a great website made (Fabric do some rather nice ones). Everyone will have the drive to get their new idea off th...

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We all know the old saying of 'an apple a day keeps the doctor away'. The general theory is that an apple keeps you healthy, and staying healthy means you're less likely to need to book a GP appointment. This general analogy can also be fed into digital marketing, and in particular, search engine optimisation. A lot of the time, business owners or...

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