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Digital Marketing News

Using social media for business can be quite a tricky affair. Knowing what to post, when to post it and who to post it too is easy for personal accounts. But when a social outlet needs to take into account a brand voice and tone, more thought has to be given to what content is pushed out into the social stratosphere. But whatever industry your bus...

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Wondering how to quickly optimise your website or blog for search? Many companies and webmasters are looking for ways to increase traffic but lack the time to actually invest carrying out the work involved (hence why many businesses look to an agency like Fabric to do it for them!) But if you do find a spare hour and want to try and boost your web...

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  It can be easy when marketing a new website to dive straight into your keywords and start attempting to rank number one in the SERPs for your main money keywords. But is this the best way to begin an SEO campaign, or a marketing campaign in general? Here's 5 reasons why you should rank your brand first. Your brand is your identity Quite p...

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Christmas social media campaigns are a vital part of the marketing calendar for most retailers and brands. We may loath the pre-emptive Christmas marketing that seemingly begins as early as October. We may also resent the elf hats and Santa beards that already don the isles of the local supermarket. But there is a reason brands have begun marketin...

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Building website traffic is extremely important for any online venture. If you're selling products online, marketing your services through your website or deal in content and sell advertising space, the more quality traffic you can drive to your site, the better. There are many channels of digital marketing you can go down to help improve build yo...

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Creating blog posts and articles that go viral on social media is a writers dream. That blank page you were staring at has suddenly become a piece of content that has potentially been seen by thousands of readers. There are numerous strategies that the likes of BuzzFeed and Mashable will employ to ensure their content makes it onto the social medi...

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So why is digital PR important? Public relations in the traditional sense was the playground for the large conglomerates; the big players in any market that rely on a positive public image to make sales. You ask Urban Outfitters who in 2003 attempted to sell a racist Monopoly game called 'Ghettopoly' which suggested getting rich by 'buying stolen...

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For small businesses trying to make inroads online, it can often be difficult to spread what can be a limited marketing budget to form a successful campaign. One of the best resources to promote a fresh brand is social media. For small businesses, it helps grow your reach quickly and cost effectively too. Here are some key stats around brands, cu...

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You may have heard it said on numerous occasions that content is king, and that content marketing is the new found way to market your website online. And whilst there are many factors that make up a successful digital marketing strategy, content marketing has become one of the key online marketing tools to help businesses promote themselves in a c...

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What key elements make up a solid digital SEO strategy? It is in the strategy that you can start to create a successful SEO campaign, but there are many elements that are required to get any SEO drive off the ground. Digital marketing can feel like a somewhat murky world because it comprises of so many parts. A world class online marketer will hav...

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