Google to rethink its social offering - Fabric Digital

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Google to rethink its social offering

28th Jul // 2015

Google has announced that it is to rethink its social offering, Google+, in a blog post published yesterday.

Google+ has to this point been an integral part of the Google experience, with profiles required for all accounts for access to key services including Gmail and YouTube.

But with so many vacant Google+ profiles and a wealth of feedback from users saying they'd prefer to have the option to create a number of identities per product, the search engine giant has backtracked somewhat and has removed the necessity to set up a Plus account, and will make it a lot easier for users to delete public profiles they no longer want.

Bradley Horowitz, VP of Streams, Photos, and Sharing said in the post: “When we launched Google+, we set out to help people discover, share and connect across Google like they do in real life.

“While we got certain things right, we made a few choices that, in hindsight, we’ve needed to rethink. So over the next few months, we’re going to be making some important changes.”

Google is looking to re-focus the Google+ experience into a content and connections focused network, with new features added such as Google+ Collections where users can group friends and content sources into relevant segments, whilst other less popular features such as Google+ Photos will be stripped back and relocated.

“We think changes like these will lead to a more focused, more useful, more engaging Google+,” Horowitz continued.

“As always, your underlying Google Account won’t be searchable or followable, unlike public Google+ profiles. And for people who already created Google+ profiles but don’t plan to use Google+ itself, we’ll offer better options for managing and removing those public profiles.”

The changes will be rolled out over the next couple of months.

Penned by Arthur Wilson in Social Media