John Lewis Christmas 2015 #Manonthemoon: The Reaction - Fabric Digital

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John Lewis Christmas 2015 #Manonthemoon: The Reaction

6th Nov // 2015

It's official, Christmas is here! John Lewis have launched their 2015 Christmas campaign, Man on The Moon, and reactions have already been flooding on Twitter. The TV ad was launched just before 8am on Friday 6th November and is also set to air during prime time shows Gogglebox and The X Factor this weekend to an audience of millions.

It all started with this tweet from John Lewis themselves which, at the time of writing, has received nearly 13,000 retweets and close to 9,000 hearts (nice timing Twitter, stars would have been much more relevant!). There have also been in excess of 30,000 tweets with the hashtag #Manonthemoon less than 3 hours after launch... not bad going!

Thousands soon reacted and here are some of our favourites:

And of course, you always get the sceptics:

Well done John Lewis, I guess we better keep an eye out for those Coca-Cola trucks now...

Penned by Sam Butterworth in Social Media Digital Marketing