New Cookie Advice
29th May // 2012 - This post is archived and may no longer be relevant
The recent publicity surrounding cookies seems to have prompted a change in the way many websites are treating the issue and some revised advice from the Information Commissioners Office (ICO). The Authority now says that implied consent is a valid way for websites to obtain consent from users and they are no longer saying that permission should be sought before cookies are placed. This clarification means that it should be easier to comply with the new law which came into force in may 2011 but will only be enforced from the end of this month. The ICO has always been that it would have a soft touch approach and wait for a complaint before starting any enforcement action.
When looking at compliance website owners need to consider the impact of users declining cookies on the analysis of web statistics. When the ICO implemented a banner that complied with the law there was apparently a 90% drop in Google Analytics data.