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A new study has found that UK professionals are falling behind when it comes to social media appreciation and attitude towards social networking. Scredible, an education technology provider, conducted a survey of 1,000 professionals from the UK and US aged between 20 and 45 and discovered that nearly half (47%) of UK respondents believe there is to...

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Anyone with itchy creative digital fingers will have created a website in the past, but the question they often ask themselves is, “I have a website, now what?” If a website has been built purely as proof of concept or to unleash some creative juices, then not much. If a website has been created to serve another purpose, such as selling a product,...

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Using social media to boost SEO is an interesting tactic that doesn't particularly work in the same way that traditional SEO does, but still has huge benefits. Social media and SEO never used to go hand in hand. Only five years ago they were completely separate entities – you build backlinks for SEO and post to social for traffic. But that's all st...

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Wondering how to get more Instagram followers for your business? It's certainly a skill worth knowing and a marketing avenue worth investigating for your business. Instagram, the popular image sharing social network, has grown exponentially over the last half-decade and now has more active users than the social giant that is Twitter. In total, 300...

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It must be great to manage a company where a 74% increase in revenue to over $400 million in Q1 is seen as a negative result, but that's the coverage Twitter's latest quarterly results have been receiving. The social network giants' Q1 performance report was leaked ahead of schedule, which was the confirmed by the California based business. With an...

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Knowing how to use social media as a business is a lot different to using a personal account, or even an account of a B2C business such as an e-commerce website. Many B2B businesses can struggle to utilise social networks to amplify their brand message, and from the outside looking in it can seem a rather daunting task. Why? Well first up, who has...

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Using social media for business can be quite a tricky affair. Knowing what to post, when to post it and who to post it too is easy for personal accounts. But when a social outlet needs to take into account a brand voice and tone, more thought has to be given to what content is pushed out into the social stratosphere. But whatever industry your bus...

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Christmas social media campaigns are a vital part of the marketing calendar for most retailers and brands. We may loath the pre-emptive Christmas marketing that seemingly begins as early as October. We may also resent the elf hats and Santa beards that already don the isles of the local supermarket. But there is a reason brands have begun marketin...

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New research has found that nearly 50% of online consumers would check a brands social media presence before confirming a purchase. The study, carried out by us here at Fabric, found that 48% of respondents were “likely” or “very likely” to research a businesses Twitter and Facebook accounts, particularly if they had not heard of or purchased from...

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Facebook reported a 63% revenue increase in the fourth quarter of 2013, posting sales of $2.59 billion. With profits of $523 million, the social network giant also saw a 76% increase in advertising revenue – accounting for 90% of the company's total revenue. Here are some more key statistics from Facebook:  Mobile advertising grew by 53% Daily...

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