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The benefits of social media for brands and businesses can sometimes be lost under a torrent of generic blog posts, clouded business aims and a general lack of understanding on some of the more obscure benefits of social media. Some of the major benefits of running a consistent and strategized social networking campaign can be hidden, but are no l...

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The President of BuzzFeed, Jon Steinberg, has said online publishers should move away from an SEO-approach to content creation and focus on social sharing. Speaking at the MIPCOM conference in Cannes, Steinberg also suggested that traditional media was “giving up on young people”, and that most stories written “aren't interesting for people under...

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A study has found that one in three Brits dislike most of their “friends” on Facebook, but wont delete them because they are too nosey and worried about causing arguments. The study, conducted by VoucherCodesPro, asked nearly 3,000 adults aged 18 and over how many Facebook friends they had, and how many they would class as actual friends. Of an a...

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This week, Instagram announced that it will start to consider implementing advertising into its photo sharing network as the app hits 150 million monthly users. Acquired by Facebook in a $1 billion move to rival Twitter's popular Vine service, Instagram's growth has been rocket-propelled since the apps birth in 2010. Popular with the public for...

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Instagram's popularity has rocketed in recent years, and not just with the public. Brands have found Instagram a successful new tool to reach its existing and target new customers through the use of competitions, unique promo codes and clever imagery. Adopted by Facebook in April 2012 to compete with Twitter's popular Vine video share system, In...

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Twitter is set to introduce a universally available 'Report Abuse' button following a tirade of high profile trolling cases on the micro-blogging site. Previously, such an option was only available on the iOS version of the site, but company bosses are expected to roll out the button over other mobile networks and desktop systems. The move foll...

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