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Digital Marketing News

Showing articles by Arthur Wilson

In a world dominated by internet-first retailers such as Asos and ao.com, it's odd to think that some giant high-street names don't really exist in a money making way online. Not On The High Street could do with expanding to create Not On The Internet. For example, Poundland have only just released an e-commerce offering, and even that is on a tria...

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In an interesting twist on the mobile is king rhetoric of the last 12 months, a new study has found that average mobile spend across smartphone devices has fallen. The study, carried out by Monetate, found that the average order value on smartphone fell a huge 15% so far in 2015 compared to the year before, falling from £71.29 to £60.53. The averag...

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The recent news coming out of Twitter's San Francisco head office hasn't made pretty reading of late. User growth has stagnated, they're struggling to find a new CEO and share prices in the company are falling. Once revered as the network to take on Facebook, and even referenced as an integral tool to the growth of free speech within dictatorship r...

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Google has surprised the world by announcing a major restructuring of the company. How they managed to keep this a secret is anyone's guess. The search engine giant said in a blog post by Google Co-Founder Larry Page that Alphabet will now form the parent of a group of Google owned ventures, from healthcare to search and home tech. In the post, Pag...

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Off-page SEO is the process by which signals can be built that help rank a website within search results. Off-page SEO techniques vary drastically, with some webmasters opting for rather dubious and shady 'black-hat techniques'. However, Google has gone to great lengths to create algorithms that can detect these 'false signals' and demote websites...

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Customer retention seems to have slipped under the radar of late in the digital hemisphere. All talk over the last two years has been about the development and harnessing of big data, creating mobile friendly experiences, content marketing and user focused design. All of these important areas of digital are fantastic at finding new customers, engag...

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Google has announced that it is to rethink its social offering, Google+, in a blog post published yesterday. Google+ has to this point been an integral part of the Google experience, with profiles required for all accounts for access to key services including Gmail and YouTube. But with so many vacant Google+ profiles and a wealth of feedback from...

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Over 700 people a month are asking Google 'What is SEO writing?' The top result for the search tells us that: “SEO writing is a form of writing that helps websites become more visible to major search engines like Google and Bing. A highly visible website with good content appears on the first few pages of results when someone searches for that topi...

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If you owned the most powerful and most used search engine on the planet, it would be easy to think that ranking on it would be easy. As simple as a drag and drop on the top of the first page. But apparently not. EU competition laws (which Google has been dangerously close to breaking over the last few years) negate this golden opportunity, leavi...

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What are the most expensive domains ever purchased? I don't know about you, but contemplating spending anything more than £50 on a domain name would have me running for plan B. But for companies with grand plans, and VERY deep pockets, spending millions of dollars on a www. isn't so much of an issue. Before we look at the most expensive domains, it...

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