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Digital Marketing News

Showing articles by Sam Butterworth

Many small businesses struggle with how to start using social media to promote themselves. Although you may see competitors and similar businesses to yours gaining likes and generally doing well on Facebook, Twitter, Instagram or other platforms it’s not always easy to work out what you should be doing for your business. Here are a few steps that should lead you down the right path for your venture into the wonderful world of social media marketing…

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Many marketing beginners make mistakes with Adwords, but perhaps not on this scale…

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Fabric recently went along to “The power of Audio and it’s place in the Digital World”, a lunch event ran by MPA, an organisation promoting collaboration within the creative and media industry in Manchester. Here's what we discovered...

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So you’ve spent countless hours running UX workshops, designing a website, getting it built… you can just brush your hands and go home now can’t you? Afraid not! Welcome to the wonderful world of user testing...

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ICANN, the Internet Corporation for Assigned Names and Numbers, have recently announced that over 1000 global Top Level Domains (gTLDs) are now available. These new gTLDs, introduced in the last 3 years, include .coffee, .xyz, .website and even company specific examples such as .sky, for the leading European entertainment company.

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On 16th May 2016 Google will require GTIN product identifiers to be included for products in Merchant Center product feeds. If you don't start including GTINs for branded products sold my multiple retailers then you risk products being disapproved after the May 16th deadline, something that could seriously harm business!

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Crowdfunding has been on the rise for a number of years now, with many of us being familiar with Kickstarter and other, similar crowdfunding websites. On these sites a product is funded by “backers”, who are essentially investing in a business idea or product and receiving rewards in return for doing so.

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UK hosting and domain name company 123-reg have unintentionally deleted an unknown number of websites from their servers, causing issues for many of their customers. The incident has since been put down to a coding error which “effectively deleted” content from 67 of their 115,000 European servers.

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The most recent version of an EU-US surveillance protection agreement has been rejected by data regulatory group the Article 29 Working Body, who say that the possibility of “mass and indiscriminate” data collection is not acceptable. Additionally there are concerns from the group on the suggestion that the US ombudsman should deal with European complaints.

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Popular UK newspaper The Independent will go online-only this year. What does this mean for the UK news industry, both on and offline?

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