Blog - Fabric Digital
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Digital Marketing News

As an employee of Fabric, I was lucky enough to get involved with the iWiganese app this year. The first release of the app was very successful, with thousands of downloads and mentions in the local, national and international press. We decided to develop and release an update to the app in 2013 which would see the number of phrases increase and th...

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You’d think with more and more storage services like Dropbox, Amazon Web Storage and similar cloud solutions that Apple would finally shift to making a system where your information is stored online securely, and then streamed to your device when you want to access it. Instead, the next rumour, which may or may not be true, is that the top end iPad...

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What is Facebook Graph Search? The idea of Facebook Graph Search is that eventually any Facebook user can enter simple phrases and keywords about friends, photos, places or interests and the new search engine will bring up the relevant results. This ultimately means it is hoping to overtake sites including: LinkedIn, Google and Match.com. An Invasi...

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The recent problems at Jessops, Blockbuster and Morrisons highlight the fact that businesses need to continue to change according to what their customers want. Consumers want everything now There are still some retail businesses selling the proverbial "hot cakes," but these are now extremely rare. We still have a butchers shop close to us where the...

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The latest iteration of the Blackberry OS is released to the world on January 30th. Don't get me wrong, it looks good. Unlike its previous versions, which were minor adjustments each time, this is a massive step for RIM. They've not only changed the front-end to bring it more in line with the likes of Android and iOS, but has made it easier for dev...

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As of Monday 14th January 2013 we have re-branded to Fabric. We have been named Athernet for a little over ten years and that name has served us well over that time, however we felt that the time was right for a change. As well as growing from six to sixteen people, we have become a full-service digital agency offering creative, technical and digi...

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The tablet market is taking the world by storm. It’s expanding at a rapid pace, and it’s evident that tablets are the new personal computer and this trend will most likely continue through upcoming years.  There’s so much choice on which tablet to purchase these days that consumers find it a difficult decision. So we’ve put an overview of the lates...

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Guest Reporter: Helen Warder This week Google released their Zeitgeist report, detailing the most searched for queries of 2012 by their users. Google has examined the 1.2 trillion searches performed throughout the past year and has provided top ten lists in various categories, such as trending image searches, and most searched for people. The inf...

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Last week I attended mini SASCon, which is a half day conference held at The Studio, Manchester. It is a low cost event which uses the profits of the main conference to make it more accessible to students and young professionals. I thought the most interesting talk was Guy Levine (@guylevine), who spoke about web apps and mobile SEO. For me, the s...

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Earlier this month we held our second seminar – Understanding Mobile Apps and Responsive Design. On the afternoon of December 4, 2012, we took over the Win room at The Studio (based within The Hive, Manchester). The afternoon consisted of learning, technology and a bit of fun as we added to the usual seminar format by introducing our very own mo...

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