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Digital Marketing News

When the time comes around to give your company's website an overhaul, overseeing the process can feel like a pretty daunting responsibility. When you consider that your website will be the first point of brand exposure for a percentage of your customer-base, getting it right couldn't be more vital. We speak to customers each and every day about t...

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So the iPhone 5 is finally upon us, and its one of Apple’s worst kept secrets as the rumour sites and even the mainstream press managed to get it right before Apple announced it. Being a former Apple employee, we knew as much as the general public when it came to new product releases. Stock would arrive wrapped in black plastic with a notice sayin...

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Last Thursday, John and I found ourselves back at MediaCity for the latest BBC Connected Studio - this time working on a creative brief for CBBC. We've taken part in all of the Connected Studios so far, including Homepage, Search and Navigation (HPSN), Weather & Travel, CBeebies and most recently this one, CBBC. We've been given the chance to...

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Once you go mobile, it's hard to go back. This is how I felt recently when I couldn't make use of NatWest's Mobile Banking for Andoid app, simply because it wasn't compatible with Jelly Bean (Android 4.1). I downloaded the app a while back when I was using Ice Cream Sandwich (Android 4.0). It was probably one of the best, and most useful, mobile a...

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Reports published this summer have shown a continuing high unemployment rate for new graduates - around 1 in 10 are out of work six months after graduating. Out of the rest, many more have ended up taking either part time or lower skilled jobs, rather than stay out of work. And yet  (even though these figures include computer science graduates), B...

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The Information Commissioners Office (ICO) have published further information about the action they intend to take to enforce the so-called "Cookie Law." Details of the law and how it affects website owners were in our blog post entitled New Cookie Advice. The ICO have now revealed that they have contacted the operators of Britain's top 75 most vi...

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Last week, our Head of Technical Development attended the 44con Security Conference in London. The event was an interesting mix of looking at Information Security from different angles: organisations, attackers and developers. Rafal Los from Hewlett Packard explained the ways that companies build up their security through compliance and validatio...

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It goes without saying that most companies would prefer that the public perceive their brand in a positive light. Yes, individuals will have isolated problems here and there, but unless these messages are amplified the company can generally stay out of the negative limelight. There are of course blips here and there, take Tesco's alleged web secur...

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[caption id="attachment_398" align="alignright" width="200"] To a man with a hammer...[/caption] We like to stay at the forefront of new Internet technologies, creative approaches, marketing discussions and generally what's possible.  It's something we've been doing for the last ten years. With recent examples like adaptive and responsive web des...

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According to new research by Google, 65% of people they surveyed used smartphones to start their shopping online. 61% then continued on their PC, and 4% continued on a tablet. 47% used their smartphone specifically to begin planning a trip, before 45% and 3% moved to PCs and tablets respectively. This research allows us to consider a number of po...

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