Blog - Fabric Digital
Triangle

Digital Marketing News

When you decide to start a paid search campaign* through Google AdWords, it is useful to be able to access the tracking data in Google Analytics too. A more holistic view of your marketing will help you to understand where most of your web traffic is coming from, and what is most successful at actually converting into sales and hot leads. You can...

Read More

As Bank of England growth forecasts look increasingly bleak, many businesses are cutting spending to try to ensure survival. However this is probably the opposite of what is needed to kick start the economy. Many entrepeneurs say a recession is a great time to start a business - so why don't existing companies use the opportunity to grow. Having a...

Read More

The success of computer security experts last month has meant a significant reduction in spam email messages being sent. But will that make it easier for email marketing messages to get through to potential customers? The world's largest botnet, known as Grum was brought down by an online team targeting its command and control web servers located...

Read More

As you can see from our last blog post, we've just released an augmented reality app. We wanted to give you a chance to see some other AR examples so you can see what works, and what doesn't. AR App App: Barclays have created a number of smartphone apps, but the one that I wanted to download was “Barclays Football” which combines football news and...

Read More

In school, it was a hard enforced rule that your work must be your own. It should not be copied from another student, a book, a web page, or really from any other source other than your own brain. On the internet, it isn't your teacher giving you an earful about duplicate content, it's the search engines instead. But if imitation is the sincerest...

Read More

What do you want people to do when they visit your website? Subscribe to your newsletter? Pick up the phone? Fill in an enquiry form? Buy online? Your website's conversion rate is the percentage of people that visit your website that then take this desired action.  For example, if five people from every 100 visitors to your site go on to buy onli...

Read More

It's been a tough week for O2 this week.  With large-scale failure of their network leaving thousands of their customers without mobile phone service, many found other methods of getting online in order to make their feelings known to O2 via their Twitter account. In response to a barrage of abuse, O2 didn't resort to radio silence or corporate-...

Read More

Yesterday, we attended our third BBC Connected Studios event, the second one for us at Media City UK in Salford Quays. This event focused on the CBeebies department of the BBC and its part of the website. The brief wanted to engage children, introduce a level of parental control, be relevant to 0-6 year olds and work across the BBC's 'four screen...

Read More

The recent issues at RBS have highlighted how reliant businesses are on computer systems and how easily things can go wrong. The way a business prepares for and deals with system problems is key to its survival if things go wrong. The CEO of RBS, Stephen Hester, has said that the bank has "broad enough shoulders" to deal with all claims. In reality...

Read More

Social media marketing is getting more popular with brands, but as this growth continues so too does the regulation behind it. Advertising on twitter has been making headlines this week with the ASA Adjudication on Nike (UK) Ltd. Rooney and Wilshere tweets banned World-famous Manchester United star Wayne Rooney and Arsenal youngster Jack Wilshere w...

Read More