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Digital Marketing News

What are the most expensive domains ever purchased? I don't know about you, but contemplating spending anything more than £50 on a domain name would have me running for plan B. But for companies with grand plans, and VERY deep pockets, spending millions of dollars on a www. isn't so much of an issue. Before we look at the most expensive domains, it...

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Google's Panda algorithm update is not far away. In fact, it was promised to hit search engines within three to four weeks, though that promise was made over a month ago. Google's John Mueller said yesterday however that the update can still be expected very soon – possibly some time next week after the 4th July holiday in America. Why Panda's mat...

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A new social media study by Buffer, the largest of its kind, has discovered that the best time to generate more Twitter traffic is in the early hours of the morning. The social software website analysed more than 4.8 million tweets from its vast user base to uncover both the best time to tweet, and the time of the day that's most popular for tweeti...

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Twitter has been the centre of a lot of media attention of late as the company ups its search for a new CEO. Current head Dick Costolo is set to step down next week after years of stalled user growth with co-founder Jack Dorsey taking over in the short term, and the message to investors is that the hunt is running at a frantic pace to replace Costo...

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Google offers website owners a truckload of advice when it comes to managing an internet property, and a lot of it is invaluable stuff. Knowing how to create sitemaps, declare preferred domains, use structured data etc is information that all webmasters should read up on, be aware of and look to implement. But when it comes to actually marketing a...

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There are many ways to get traffic to your website, but usually it takes a combination of different marketing strategies to really create a successful site. From content to social, email to image optimisation, here's a look at 19 ways to get traffic to your website. Create content The primary reason we surf the web is to consume content, so it sta...

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A new study has found that UK professionals are falling behind when it comes to social media appreciation and attitude towards social networking. Scredible, an education technology provider, conducted a survey of 1,000 professionals from the UK and US aged between 20 and 45 and discovered that nearly half (47%) of UK respondents believe there is to...

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Most people who work in the world of digital marketing will understand the importance of content marketing, but just how important is content? Content is a fantastic digital marketing tool that makes adheres to many factors that help websites become successful. From an SEO perspective, content is loved by Google, can generate organic traffic and ba...

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Anyone with itchy creative digital fingers will have created a website in the past, but the question they often ask themselves is, “I have a website, now what?” If a website has been built purely as proof of concept or to unleash some creative juices, then not much. If a website has been created to serve another purpose, such as selling a product,...

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The chief executive of Google, Larry Page, has said that the best way to tackle ad blocking software online is for marketers to simply create better ads. Speaking at Google's latest shareholders meeting, Page suggested that ads need to load faster, be less intrusive on a page and offer real value. He said: “We've been dealing with ad blocking for a...

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