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It can be difficult to sum up everything you need to know about SEO in one succinct way, especially information on what it is Google looks at when crawling a website, or ranking factors. The answer? A periodic table of SEO! Marketing new site Search Engine Land created the infographic showcasing all the factors that are important to ranking well...

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Using social media to boost SEO is an interesting tactic that doesn't particularly work in the same way that traditional SEO does, but still has huge benefits. Social media and SEO never used to go hand in hand. Only five years ago they were completely separate entities – you build backlinks for SEO and post to social for traffic. But that's all st...

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Wondering how to get more Instagram followers for your business? It's certainly a skill worth knowing and a marketing avenue worth investigating for your business. Instagram, the popular image sharing social network, has grown exponentially over the last half-decade and now has more active users than the social giant that is Twitter. In total, 300...

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Probably the most frequently opened browser tab for all website owners and digital marketers, Google Webmaster Tools is no more (kinda). After nearly 10 years, GWT has rebranded to Google Search Console, a move that reflects the changing usage of the search engines' product from website builders and owners to marketers and SEO professionals. In fac...

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A few days ago we reported that Google had secretly been rolling out a Phantom algorithm that at the time the search engine giant kept under raps, yet thousands of webmasters noted as rankings and traffic fluctuated. And we finally have some confirmation that the Phantom (as the secretive update was named at the time) was indeed a Google update. Th...

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According to reports by NBC, Google has secretly unleashed a new phantom algorithm that has effected some of the largest websites online. By analysing web traffic data (as well as reports from the websites themselves), it looks as though this new algorithm is targeting 'how to ' content. Why? Well, type 'how to fry an egg' into Google. You will see...

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What are Facebook Instant Articles? Well, Instant Articles is a new project rolled out by the social network giant today that allows publishers to publish directly within Facebook, instead of linking back to their site. This may sound an odd strategy, especially as the likes of Buzzfeed rely so heavily on social to drive traffic to their sites and...

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It must be great to manage a company where a 74% increase in revenue to over $400 million in Q1 is seen as a negative result, but that's the coverage Twitter's latest quarterly results have been receiving. The social network giants' Q1 performance report was leaked ahead of schedule, which was the confirmed by the California based business. With an...

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Knowing how to use social media as a business is a lot different to using a personal account, or even an account of a B2C business such as an e-commerce website. Many B2B businesses can struggle to utilise social networks to amplify their brand message, and from the outside looking in it can seem a rather daunting task. Why? Well first up, who has...

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The creative, marketing and development heads at Fabric have joined forces to create a new concept for the Fabric website, and halfway through the creative process we are well on our way to sending live a completely fresh look at how a digital agency talks to its prospective clients. Our current site, crafted around a year ago, played heavily on th...

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