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Digital Marketing News

Knowing how to use social media as a business is a lot different to using a personal account, or even an account of a B2C business such as an e-commerce website. Many B2B businesses can struggle to utilise social networks to amplify their brand message, and from the outside looking in it can seem a rather daunting task. Why? Well first up, who has...

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The creative, marketing and development heads at Fabric have joined forces to create a new concept for the Fabric website, and halfway through the creative process we are well on our way to sending live a completely fresh look at how a digital agency talks to its prospective clients. Our current site, crafted around a year ago, played heavily on th...

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Your websites backlink portfolio is a very important aspect of SEO that Google will take into account when ranking websites in the SERPs. Typically, a website with a lot of good backlinks will rank higher than a website with very few backlinks. For large websites such as Amazon or Apple, this isn't a problem. Thousands of websites link to them ever...

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Marketing a new business online is probably the toughest part of starting an online business. Anyone with a little vision can have a great business idea whilst driving to work or standing in the shower. There are plenty of places to get a great website made (Fabric do some rather nice ones). Everyone will have the drive to get their new idea off th...

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SEO for website redesign can be tricky, especially if changes made to a site are quite extensive. Taking time to develop good search rankings that generate profitable traffic is a lengthy process, and it can be soul destroying if those positive search positions are lost due to the redesign and restructuring of a website. So if you are changing your...

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Twitter marketing is possibly only second to Facebook in the amount of potential traffic and brand exposure it can create, for new and established brands. The general formula for Twitter marketing used to be: Create great content, get noticed, get followed, get clicks. This method is great. It's organic and you get followers and fans who are genuin...

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We all know the old saying of 'an apple a day keeps the doctor away'. The general theory is that an apple keeps you healthy, and staying healthy means you're less likely to need to book a GP appointment. This general analogy can also be fed into digital marketing, and in particular, search engine optimisation. A lot of the time, business owners or...

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Google has announced that it is to close the door on doorway pages in search results. Doorway pages are landing pages on a website that are designed with the sole purpose of ranking in search results for a specific keyword to bring in visitors. Google aren't fans of these doorway pages as they are often not the most useful pages for users, design...

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Been asking yourself 'is my website mobile friendly?' recently? You should have. Google has been working on and trialling a new mobile-friendly algorithm over the past few months, and full international roll-out will commence on 21st April. The algorithm is set to be see the biggest fluctuation in search rankings, possibly ever recorded, with 50%...

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There has been a lot of chatter amongst webmasters over the past few weeks regarding whether or not Google is covertly testing out a new algorithm update, and the chatter has been heating up day by day. Hundreds of webmasters have reported seeing huge swings in the rankings for their keywords, with some reporting good increases, some crying over l...

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