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Digital Marketing News

What are Facebook Instant Articles? Well, Instant Articles is a new project rolled out by the social network giant today that allows publishers to publish directly within Facebook, instead of linking back to their site. This may sound an odd strategy, especially as the likes of Buzzfeed rely so heavily on social to drive traffic to their sites and...

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It must be great to manage a company where a 74% increase in revenue to over $400 million in Q1 is seen as a negative result, but that's the coverage Twitter's latest quarterly results have been receiving. The social network giants' Q1 performance report was leaked ahead of schedule, which was the confirmed by the California based business. With an...

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Knowing how to use social media as a business is a lot different to using a personal account, or even an account of a B2C business such as an e-commerce website. Many B2B businesses can struggle to utilise social networks to amplify their brand message, and from the outside looking in it can seem a rather daunting task. Why? Well first up, who has...

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The creative, marketing and development heads at Fabric have joined forces to create a new concept for the Fabric website, and halfway through the creative process we are well on our way to sending live a completely fresh look at how a digital agency talks to its prospective clients. Our current site, crafted around a year ago, played heavily on th...

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Your websites backlink portfolio is a very important aspect of SEO that Google will take into account when ranking websites in the SERPs. Typically, a website with a lot of good backlinks will rank higher than a website with very few backlinks. For large websites such as Amazon or Apple, this isn't a problem. Thousands of websites link to them ever...

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Marketing a new business online is probably the toughest part of starting an online business. Anyone with a little vision can have a great business idea whilst driving to work or standing in the shower. There are plenty of places to get a great website made (Fabric do some rather nice ones). Everyone will have the drive to get their new idea off th...

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SEO for website redesign can be tricky, especially if changes made to a site are quite extensive. Taking time to develop good search rankings that generate profitable traffic is a lengthy process, and it can be soul destroying if those positive search positions are lost due to the redesign and restructuring of a website. So if you are changing your...

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Twitter marketing is possibly only second to Facebook in the amount of potential traffic and brand exposure it can create, for new and established brands. The general formula for Twitter marketing used to be: Create great content, get noticed, get followed, get clicks. This method is great. It's organic and you get followers and fans who are genuin...

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We all know the old saying of 'an apple a day keeps the doctor away'. The general theory is that an apple keeps you healthy, and staying healthy means you're less likely to need to book a GP appointment. This general analogy can also be fed into digital marketing, and in particular, search engine optimisation. A lot of the time, business owners or...

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Google has announced that it is to close the door on doorway pages in search results. Doorway pages are landing pages on a website that are designed with the sole purpose of ranking in search results for a specific keyword to bring in visitors. Google aren't fans of these doorway pages as they are often not the most useful pages for users, design...

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