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Digital Marketing News

Still dithering over whether or not you should invest in a mobile friendly website? Well you're about to lose out. On the 21st of April, Google mobile algorithm will be rolled out worldwide in a bid to make the web a smartphone and tablet friendly environment. The expected results are simple: mobile friendly websites will be favoured in the search...

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Daniel Atherton, the founder of Fabric,  has announced that he is leaving the company, five years after selling a majority stake in the firm. Daniel formed the company, originally known as Athernet in Chorley in 2002 to specialise in Web Development. Over the past five years the firm has relocated to Central Manchester, rebranded to Fabric and has...

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Using social media for business can be quite a tricky affair. Knowing what to post, when to post it and who to post it too is easy for personal accounts. But when a social outlet needs to take into account a brand voice and tone, more thought has to be given to what content is pushed out into the social stratosphere. But whatever industry your bus...

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A new report by ALF has discovered that 38% of businesses will look to realign their marketing efforts this year, moving away from traditional above the line in favour of digital. Of the 6,000 brands and agencies contacted, 84% said they would be either maintaining or increasing current marketing spend, despite around 600 respondents claiming they...

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Facebook has announced it hosts more than two million active advertisers on its social network. A statement which thanked advertisers on business and brand pages was co-written by Facebook Chief Operating Officer Sheryl Sandberg and Mark Zuckerberg. The statement read: “There are now more than two million active advertisers on Facebook, and we ha...

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Do you need a content marketing checklist? Well, blogs and other content types are a fantastic way to increase brand awareness, generate social and organic traffic and boost user engagement. Content marketing is not just about writing the content. That would be like saying social media marketing is simply having a Twitter account. There's a lot mo...

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Wondering how to quickly optimise your website or blog for search? Many companies and webmasters are looking for ways to increase traffic but lack the time to actually invest carrying out the work involved (hence why many businesses look to an agency like Fabric to do it for them!) But if you do find a spare hour and want to try and boost your web...

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Google AdWords is a great marketing tool that offers marketers an array of metrics to calculate the success of various campaigns. One metric which is often used to calculate performance is cost-per-acquisition (CPA). This is a figure that compares the amount spent to a desired end result, such as a sales transaction or filling out a contact form....

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Knowing how to choose SEO keywords for your website and search marketing campaign is a fundamental step that the success of a digital marketing campaign will hinge on. Choosing the wrong keywords to target can leave a campaign massively under budget or non profitable. Here are the three vital considerations you need to make: How to choose SEO keyw...

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Facebook ad campaigns are a powerful way to grow outreach and increase followers – helping boost website traffic and conversions. That's great, you think, for retailers, event advertisers and news outlets. But did you ever think Facebook ads could help win an election? Clearly that's what the Tories are thinking at the moment as the 4 month countd...

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