Fox & Cable - a new fashion brand - Fabric Digital
Fox & Cable - a new fashion brand

Fox & Cable - a new fashion brand


Fox & Cable is a new brand supplying knitted pom hats and beanies as well as branded caps.


Fox & Cable were experts in producing their hats and caps but they had little experience of setting up an online store. Fabric were asked to help at all stages of the process.


We recommended a Wordpress / Woocommerce Platform as a relatively low cost option. We set up the site on one of our servers and arranged for the various merchant accounts and security certificates. We advised on the photography and went for a clean image led design. As well as the site, we arranged for a Google Business listing as well as setting up Analytics to monitor progress.


The website went live as soon as the photos were ready and we provided full training for Fox & Cable to update the site themselves. Being a Woocommerce Platform, we set up worldwide VAT, shipping and order management. Payments are taken using both Paypal and Stripe and we set up confirmation emails on both as well as linking them to the site. You can see the site at

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