Tradefix Direct - Fabric Digital
Tradefix Direct

Tradefix Direct

Background


If you are a building contractor or DIY enthusiast, then you've probably heard of Tradefix Direct, an established specialist fixings and fastenings distributor. Having successfully developed their website, and boasting a full range of digital marketing services, we were the natural choice when TradeFix Direct went to market for an SEO provider.

Challenge

When Tradefix Direct asked us for digital marketing advice, most of their traffic came through Paid Marketing. The conversion rate of www.tradefixdirect.com was already an impressive 4% thanks to conversion optimisation work that we had done and the natural next step was to increase traffic further.

Rather than rely solely on PPC (Pay Per Click) marketing, Tradefix Direct wanted to build their traffic through the organic search listings.

Solution

Our solution was an SEO (Search Engine Optimisation) campaign that worked for Tradefix Direct. We focussed our efforts on the products that users were looking for and optimised them to attract the maximum amount of traffic.

The second stage of our campaign was an ongoing effort to build up their reputation within the industry. We forged relationships with building experts and DIY bloggers and methodically grew their natural backlink portfolio.

Demand trends within the building industry change regularly, and our campaign used this to it's best advantage. We constantly monitored and forecasted these trends, advising Tradefix Direct on how to stay ahead of the competition through demand led promotions.

Details

Our implementation of the solution involved product pages SEO, building a healthy backlink portfolio through outreach, guest blogging, content creation, keyword research and ongoing trend analysis. The result is organic traffic now outperforms Pay Per Click traffic by 150%, and at a better cost per conversion than any of their other marketing channels;  it also has a much greater conversion rate and average order value.

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